an effective title. Many search
engines weigh the data in your title more heavily than other data in your page. Make sure that your title
has keywords that represent your site effectively.
use frames! Most search engine simply
cannot index a frames page. They get to your site and can't go anywhere. Consider
frames like a big 'GO AWAY' sign
try to fool the search engines! This
is probably the biggest trap people fall into. People come up with ways to 'fool' search engines,
and they work for a little while...sometimes. But then the search engines
catch on and write routines that penalize sites that use this practice. Examples of this
include, but are not limited to: repeating keywords over and over; using invisible
text (white text on white background); using very small text to jam the keywords in
a small area.
important content near the top of your pages. Some
engines will place a higher rating of importance based on where they find the
text in your page. Closer to the top is usually better.
stuff the top of your pages with data the engines can't read. As
with the last example, something higher up in your page can be more important
that something further down. Therefore, HTML formatting,
images, scripts, etc. toward the top of your page can result in lower ratings
Content should be your #1 priority! We
can help you in many ways, but your quest for high placement must start with a good
website. It is important to have a lot of text describing what you do. Use your
keywords in the content, but don't repeat them over and over. Many search engines
rate sites based on 'keyword density'. This is usually a formula that looks at META
Keywords, wordsin your TITLE, words in paragraph text, words in links to other
pages, and even words in the 'ALT' text on your images. They will even
look at different forms of your keywords. For example, if
an important keyword for you is 'FISH', the word 'FISHING' in the body of your document will raise the confidence in the
word 'FISH' on some engines
your site updated. Make sure that your
site is up to date. No one likes to go to a page that never changes or that is very out of date.
Make sure that the data in your page portrays the message that you want to send.
image crazy. We have all seen pages
that are almost all images. Usually they are the most beautiful sites. After all, your
artist can make beautiful screens that display your content in the most eye-pleasing way. However,
the search engines don't have eyes. They don't see the
beautifully formatted text in your image. All they see is 'yourimage.jpg', and
'yourimage.jpg' doesn't go
far in terms of content and relevancy.
Other Pages. We can't emphasize enough the
importance of links. Both from your page to other pages, and from other pages to
links on your pages. When many search engines see
them, they consider your site more 'real'. It also give the search
engine spiders a place to go. Make your links meaningful. Make sure they relate
to what you do (and keywords that are important to you). You can't have too
many links on your pages.
others websites. Some search engines place a very heavy
rating of importance on how many other sites in their index have links
to your website. Think of it for a second. If you knew that a company was
only linked to by one website, versus a company that was linked to by a thousand
websites, which one would you consider more important? If you were a
search engine, you would surely try to link the more important ones first.
This is where
patience comes in again. It can take some time to get
a ton of links to your website. We help quite a bit here,
however. The fact that we submit to so many sites will help you get a great head start in this
Ads are a very popular (expensive)
method of promoting your Web site. These are the little rectangular graphics that you see near the
top or bottom of some popular Web pages. If you click on them, they transport you
to another Web site. You can use some free banner ads using free link
exchange at http://www.linkexchange.com.
Or purchase them from us. Contact us for more info at: